Defy The Brand


I had the pleasure of collaborating with Defy The Brand to realize their comprehensive brand identity.

An industry first, the brand offered high-end quality products at an affordable price point compared to its competitors. The objective was to position Defy as a fresh, different and original alternative to the long-standing brands that dominate the industry.

It was my goal to create a brand identity that captured the unique combination of boldness, confidence, and rebellious spirit that Defy embodies effectively through my expertise and meticulous attention to detail. As a result, the company has a unique brand that "Has No Equal" in its space, and is also the inspiration for their logo.

The success of the Defy branding speaks for itself. By offering high-end quality products at a much more accessible price point, Defy has quickly carved out a unique niche in the SEA sportswear market. The brand has been embraced by consumers and has garnered a significant following on social media, driving strong sales growth and brand loyalty.


Branding Case Study
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding
Defy The Brand by Bali Branding