In the ever-evolving landscape of decentralized finance, MYSO Finance stands as a testament to innovation. With its visionary leaders at the helm, MYSO—short for Million Yield Structuring Opportunities—pioneers a transformative borrowing solution. This solution not only mitigates liquidation risk but also ensures fixed-interest rates and bypasses the need for oracles. By granting liquidity providers a reliable yield source, it simultaneously empowers borrowers to tap into resources confidently.

Entrusted with the task of shaping MYSO's identity, I embarked on a journey of close collaboration with its leadership. Together, we envisioned and actualized a brand that resonates deeply with the essence of their platform. As part of this transformative process, I also had the privilege of steering the platform's UI/UX design, ensuring an intuitive and seamless user experience.

The brand mark, a nod to MYSO's ancestral Miso bowl logo, has been reinterpreted to symbolize the harmonious ecosystem where lenders and borrowers converge. The resulting design, minimalist yet impactful, beautifully articulates this symbiosis, presenting a modern embodiment of the MYSO spirit while paying homage to its origins.

The culmination of these efforts was met with resounding success. Backed by some of the globe's foremost crypto market makers, MYSO has witnessed exponential growth since its inception, with its compelling narrative and distinct identity drawing enthusiasts across digital platforms. The brand's ascent in the decentralized finance realm is undeniable, and it's been a profound experience to contribute to this trailblazing initiative.