In my role as the Lead Creative Director, I directed the creation of Panoramika's brand identity in collaboration with Bali Branding. Panoramika is a luxury hospitality brand that offers a blend of secluded sophistication and natural grandeur. The brand name, mirroring the expansiveness of panoramic landscapes, captures a balance of tranquility and excitement. I focused on innovation, serenity, and sustainability while conceptualizing the logo, a constellation forming the letter 'P', signifying Panoramika's deep connection with nature. I selected Century Gothic for its modern feel and Caslon Pro for its classic elegance to compose the typographic system. The visual theme 'Celestial Conquest', merging minimalist Japanese art with modern design, redefines Bali's hospitality branding.